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The FA explained that the media rights deal predated the decision to stop partnering with betting companies: “The FA agreed a media rights deal with IMG in early 2017, part of which permits them to sell the right to show live footage or clips of FA Cup matches to bookmakers www.suissecasinoenligne.com/.

Bet365 acquired these rights from IMG to use from the start of the 2018–19 season.” Any review of this by the FA would have to wait for the media rights sales process ahead of tendering rights to the new cycle from the 2024–25 season onwards. Leagues and clubs continue to govern their own relationships with gambling companies.

On 9 January, in reply to an urgent question from Carolyn Harris MP, Nigel Adams MP, then the Minister for Sport, Media and Creative Industries, said: “The Government have asked the Football Association to look at all avenues to review this element of its broadcasting agreement.

I have received several commitments from the Football Association: it will not renew the deal when it comes up and it is also looking at all options to see if the current deal can be restricted.”568 The Minister made clear that similar arrangements with betting companies applied to many other sports. Subsequently the Gambling Commission announced that they were investigating the matter. The outcome of that investigation is not known.

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